Analytics
The Advanced Analytics module needs Reports. It comes with Enterprise and is an add-on on Starter and Professional. Owners, managers and accountants use it. Each analysis uses the same dates and outlet choice as Reports (the last 30 days unless you change it).
Menu engineering: which dishes earn their place
Section titled “Menu engineering: which dishes earn their place”Analytics → Menu puts every dish in one of four groups, by how popular it is and how much a portion earns (its price before tax less its food cost):
| Earns well | Earns less | |
|---|---|---|
| Popular | Star: keep it consistent and visible; don’t discount it. | Plowhorse: nudge the price, trim the cost, or pair it with something that earns more. |
| Not popular | Puzzle: move it up the menu, describe it better, have staff suggest it. | Dog: rework or remove it, unless guests come for it. |
Food costs come from Recipes. Without recipes, dishes are only sorted into popular or not, and the screen says why.
Bought together
Section titled “Bought together”Analytics → Baskets lists pairs of items often in the same order: how many orders had both, and of the orders with one, how many also had the other. Strength shows how much more often they go together than by chance; 1.5× and over is strong. Use strong pairs for set menus and to place dishes side by side.
Busy hours
Section titled “Busy hours”Analytics → Hours is a heat map of orders and sales for each hour of each weekday, averaged over the weeks chosen; darker is busier. The busiest hour is named. Use it to plan the rota.
Customer cohorts
Section titled “Customer cohorts”With Customers, Analytics → Customers groups customers by the month of their first visit and shows the share who came back each month after, and what they spent. Choose 6, 12 or 24 months.
Email the sales summary on a schedule
Section titled “Email the sales summary on a schedule”- Open Analytics → Scheduled reports (owners and managers) and add one.
- Choose daily (yesterday’s figures), weekly (on a weekday you choose) or monthly (on the 1st), the hour it goes, the outlets, and who gets it (up to 20 people of your business who have an email address).
- Save. Send now sends it straight away; you can pause it any time.
The summary has sales before tax and orders against the period before, the average order, the five best sellers and the busiest hour.